Going Green

Today’s publications should start with the company’s commitment to the environment:

• Design publications that use recycled or synthetic papers.
• Encourage recycling and add the tagline, “Reduce, Reuse, Recycle” to your company’s publications.
• Design materials that use soy-based or vegetable inks.
• Promote Teleworking from off-site work locations such as local business centers or home offices.
• Use teleconferencing, conference calls and the Internet to help keep cars off the road.
• Use e-newsletters, e-blasts and websites to distribute information rather than printed pieces.
• Recycle all outdated computer equipment and media at city-certified recycling centers.
• Encourage your employees to stay fit, eat healthy, exercise regularly and “live green” to promote a better quality of life and a healthy work ethic. Indeed, healthier and happier workers may result in increased productivity, better morale and increased employee retention.

You are now on your way to growing a greener publications and work environment.