By Harlan West, Design and Marketing Professional with more than 25 years of experience designing materials for major healthcare organizations, municipalities and large corporations.
Create your next marketing piece in the best of fashion.
Here’s a great concept. Try drawing inspiration from the latest designs in fashion. pinstripe, polka a dots, plaids, turtlenecks, denim—these make wonderful design elements.
How about the stylish face of a watch? Watches have elegant ally designed stylish faces in rich platinum, gold or silver. I saw one watch in a magazine with a face in cobalt blue and hands in copper. This would make quite a sharp graphical element.
Tie one on
Men’s ties, women’s scarfs and leather belts can make great backgrounds. Try scanning and colorizing the pattern.
It’s in the jeans
Even denim and the folds of cotton t-shirts can make for interesting textural elements.
Top it off with a little drama
Hats are like the cherry on a chocolate sundae. They provide dramatic angles for wrapping text around.
Look around you. Fabric stores, fashion magazines, clothing stores, accessory stores make great places to find patterns and new inspiration for artwork.
Here’s some samples of polka dots, paisley and plaids as aesthetic elements in a newsletter.
Is your marketing campaign in style? Why not add a flair of fashion direct from a Paris runway?
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If your company needs an innovative or unique design solution, please contact HWDS at hwdesign@west.net. We make beautiful things happen. To find out more please visit westdesign.com
Harlan West is the author of successfulcorporatecommunications.com and has been working as a creative director and design professional for more than 25 years and has designed and art directed hundred of publications for both print and online purposes.
successfulcorporatecommunications.net 
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