Has your print budget virtually disappeared in this age of digital media? Don’t despair. Online e-newsletters and e-publications are here to help. Join the trend and you will see how quickly you become a believer in online media.
Indeed, by switching to an e-newsletter you will have the ability to:
1) save money. No longer do you have to worry about print, mailing and distribution costs. Yes, there are programming costs but these are usually quite a bit less than printing, postage and fulfillment.
2) have the world as your audience. Your newsletter has the potential to reach people around the world. No longer do you have to confine your readership to just your mailing list.
3) publish content that is up-to-date and current. You can get the information out quickly and keep it current with regular updates or supplemental articles. No longer do you have to wait for the printer and “snail mail” to distribute content that in many cases is weeks old. Continue reading