Caring for patients also includes caring for the type and quality of the communications they receive. The healthcare industry uses lots of collaterals and informational pieces to communicate with patients, members, physicians, staff, agencies and suppliers. Marketing firms that specialize in healthcare publications are often called in to create external and internal communications for larger organizations. As one of these marketing firms, HWDS Creative has developed hundreds of effective print and online e-publications for the healthcare industry.
There are several important elements that we look for when creating a healthcare publication. These include the following:
1) The intended audience—The design firm must make sure that the publication, whether it be a poster, newsletter, report or collateral is geared to the intended audience. The audience might be patients, members of the healthcare plan or group, physicians, clinicians, administrative staff, suppliers or insurance representatives—all have very specific and differing needs. Continue reading