By Harlan West, Design and Marketing Professional with more than 25 years of experience designing materials for major healthcare organizations, municipalities and large corporations.
This week I met an interesting landscape designer who creates drought-tolerant gardens with a wilder more natural feeling. While we were discussing a new garden at my home, she made a very interesting point. She arranges plants or as she says, “I paint with plants.” In short, she creates a visual masterpiece by painting with the subject matter.
With respect to corporate communications, we basically paint with a non-paint medium. As designers, we paint with puzzles and pieces and patterns. You can try this by finding a natural resource that is related to the theme of your product or service and then “painting” or designing with it to give a lush feel to your publication.
PAINTING WITH PATTERNS
Here’s some elements that provide great design enhancements:
