Why not add credibility to your publication with some great visuals? Indeed, charts and graphs offer great ways to increase the effectiveness of your publications. Through the use of data, charts and graphs support the arguments or positions that you are advancing. These graphic enhancements are commonly used in corporate annual reports for the financial section or to illustrate services, accomplishments or goals.
Infographics are graphical representations that are used to make complex data easy to understand. The idea here is to make the data user-friendly by distilling it down though the use of simple graphical symbols rather than lengthy technical texts.
Here are four ways to make effective charts and graphs:
1) Build elegant charts and graphs. Go beyond the usual. Add depth, color and shape to your charts and use colors consistent with the rest of your design. The three samples below shows a very cleanly designed chart that we created for the State of Commute Report for the Metropolitan Washington Council of Governments. We created nearly 150 charts and tables for this lengthy report. All these graphics had the same font, same color scheme and same dimensions. This definitely makes for a more harmonious design and hence a successful corporate communication. Continue reading