Why Corporations Should Outsource Their Marketing Campaigns

harlanwestblogphotoBy Harlan West, Design and Marketing Professional

I am speaking from experience, not just because we provide outsourced graphics projects for big corporations. When I write, the word “outsource,”  I am referring to local creative firms, not offshore agencies. Here’s 10 ways that outsourcing the marketing effort will create positive results.

By outsourcing your marketing effort you will…

Mixed up graphic designer struggling with client1) Bring in a fresh outsider perspective.  Looking in from the outside in will provide for more creativity outside of what could be a stale corporate culture. The outside creative agency will undoubtedly bring in new ideas and ways of thinking that would probably even never cross your mind.

2) Be able to meet unreasonable deadlines. Outside agencies have the flexibility to work odd hours to meet deadlines for that special event happening in less than 24 hours. Most design and creative shops are not 9 to 5 operations. They often work late at night long after you have left the office. Our firm, for example, often works weekends and evenings to meet all client deadlines. The creative juices never stop flowing.

3) Save costs on employee salaries, benefits, insurance and pensions.  While this is an obvious advantage, the extreme cost may not be as evident as one would think. In addition, you don’t have to worry about administering these human resource issues. Continue reading

Landing Your First Graphic Design Job

Young man with tabletSome of our readers have asked, “How do I go about getting my first design job?”

Here’s some advice from a seasoned pro:

  1. Find an industry sector where you would like to work. Do your research about this sector and find companies where you would like to work. Offer to do an internship.
  2. Collect a body of work.  Every time you work on a project, try to get samples of the printed piece from the client or the printer.  If you are not able to get samples, take lots of photos with your camera as well as screen grabs of the final project.
  3. Develop a log of contacts.  Keep track of everyone you contact.  Get their business cards.  Save phone numbers and call them again every few months after you have acquired more skills. Continue reading