Flipping E-Cards for the Holidays—Ditch the Same Old Greeting Card

By Harlan West, Design and Marketing Professional with 25+ years of experience creating materials for major healthcare organizations, municipalities and large corporations.

What a better way to reach your client base and to thank them for their support this year than an innovative and interactive e-card.  Don’t waste time running to buy cards, writing messages, addressing envelopes, purchasing postage and driving to the post office. Why not create a new and innovative solution?  Try an e-card that includes flipping pages, animation, audio, video and/or music. It’s not only a great way to send holiday wishes but it’s a great way to reach your contact list and to highlight your skills in promotions. You might even just foster a chuckle or a smile from a contact that has never used your services or it might provoke a client to call you with a new project or a desire to create a similar card for their client list.

Here’s a sample of a card that we created for our holiday greeting. We mixed some fun infographics that we developed along with some fresh imagery for the holiday season.  We placed this in the framework of a flipbook and added a holiday jingle at the front and back of the booklet.  We also created a responsive design format so that our card works properly on all mobile devices.

Click the image above to see an example of an interactive e-card.

 

Revel in the festivity.  Create your own holiday card and break out of the mold of the same old tired greeting cards and white elephant gifts.  It’s about time.  Enjoy!

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If your company or organization needs an innovative or unique solution for a promotion or marketing campaign, please contact HWDS at hwdesign@west.net.  We make beautiful things happen. To find out more, please visit westdesign.com.

Harlan West is the author of successfulcorporatecommunications.com and has been working as a creative director and design professional for nearly 30 years and has designed and art directed hundred of publications for both print and online purposes. HWDS and Associates, Inc. has been in business for 26 years and is an award-winning creative firm.

This Mother’s Day, Give Mom Flowers—By Design

By Harlan West, Design and Marketing Professional with more than 25 years of experience designing materials for major healthcare organizations, municipalities and large corporations.

 

The other day, I was at the car wash and discovered an interesting photography effect using closeups of flowers which appeared on greeting cards. I felt that this effect could be duplicated and modified using layering effects from Adobe Photoshop. It gave me an idea for this coming Mother’s Day.

Here’s (3) samples of what I came up with…