Why Internal Staff Meetings Should be Replaced

harlanwestblogphotoBy Harlan West, Design and Marketing Professional with 25 years of experience designing materials for major healthcare organizations, municipalities and large corporations.

In the name of successful corporate communications, I strive to provide the best tips for how to effectively communicate. Holding internal office meetings is not among the strategies that I recommend. In fact, monotonous meetings are one of my pet peeves.  Meetings almost always, are a waste of valuable productive time.

Years ago, I worked for an employer that held meetings followed by more meetings.  Rarely was anything accomplished. EaMeeitngburnoutch week, one of the managers used to inconvenience his colleagues while he went on a long diatribe about how much his staff accomplished during the previous week.  He used the time to toot his own horn for nearly 20 minutes while others suffered through the agony. As a result, the staff, including myself, came to dread meetings. This example demonstrates a complete failure in attempting to communicate effectively. It’s one that we can all learn from and become better communicators, as a result.

Here’s some suggestions to avoid meeting burnout:

1) Keep meetings on point.  Don’t stray from the reason you called the meeting!  Don’t allow a participant to hold the meeting hostage by going off on a tangent. Look to old cartoons and know when to get the cane in order to pull them off stage. Continue reading

Marketing Lessons to Be Learned from the Government Shutdown

harlanwestblogphotoBy Harlan West, Design and Marketing Professional with more than 25 years of experience designing materials for major healthcare organizations, municipalities and large corporations.

With the government shutdown, we see Republicans and Democrats failing to communicate. Stalemates are no fun and they certainly are unproductive, costly and demoralizing.  shutdownonlyRemember, it is not which party you are in. Rather it is about keeping the party going…

Here’s some helpful tips to make us all better marketing communicators and to keep the party going:

1.  Find a microphone and get on the soapbox. Communication is the key to reaching your clients, target audience, suppliers and employees. Don’t do what Congress did, namely, to stop talking. It’s not a bunch of relatives having a typical family spat! Instead, do the opposite.  Your medium is really the microphone. Use it and blast the message out regularly.  And don’t skip issues of your publications.  It is always best to keep the communication regular and flowing. Turn up the volume; keep it colorful; keep it lively. The tide will eventually turn.

2)  Shake hands with your competition.  Never overlook who may be your future allies or business partners. Putting heads together and cooperating can help you better deal with emerging trends and might be an opportunity for sharing equipment, information, promotions and skills that could benefit both entities.

Quote3)  Find compromise with the client.  Don’t be a prima donna who is married to every word or graphic as if it is a masterpiece. Make the client your partner.  It’s not a game.  It is simply a process to deliver a successful marketing package, newsletter promotion, collateral or advertisement.  There’s no need to feel defeated even if your vision is not brought to life in full regalia. Continue reading