Silver Marketing—75 Bold Ideas to Make Your Publications More Successful

By Harlan West, Design and Marketing Professional with 25 years of experience designing materials for major healthcare organizations, municipalities and large corporations.

I am proud to commemorate the publication of 75 blog posts! Celebrate with us by continuing to read our blog and encouraging your friends and colleagues to subscribe as well.  Here’s a list of the last 25 blog posts on our site. These constitute 25 unique ideas for making your marketing publications (online and print) more effective and hence successful.

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Here’s 25 fabulous reasons since our 50th blog to keep reading, rereading and forwarding.  Each one of titles contains a link to the original article on our blog at

75. Make Your Marketing Grow Green

74. A Great New Visual Effect for Beautifying Corporate Reports: Pairing Grayscale with Color Images

73. This Mothers Day, Give Mom Flowers—By Design

72. Marketing Materials are More Effective When you Paint with Your Content

71. 23 Tips for Developing an Effective Park District/Recreational Catalog

70. Delivery: Too Often an Overlooked Piece of the Marketing Package

 69. Using the Influence of Art Deco Architecture to Add Elegance to a Publication

 68. Fashionable Design

 67. Avoid Milk Toast Marketing for the Masses

66. Why Retail is Dying a Slow and Painful Death

65. The Benefits of Press-Checking a Printed Publication

64. Flying Off the Web Press with 50,000 Quantity

63. Political Campaigns: Dont Throw Your Hat in the Ring Without Effective Branding

62. A Well-Designed Interview About Design—Part II

61. A Well-Designed Interview About Design—Part I

60. Refreshing Your Newsletter is Like Getting a Car Wash

59. Why Small Businesses Need Newsletters for Effective Marketing

58. Why Doctor Groups and Healthcare Professionals Need Newsletters

57. Fly Higher with an Airline Newsletter

56. The Value of Transit Industry Newsletters

 55. How the Printing Industry Has Become Environmentally-Friendly

54. Look No Further for Inspiration

53. Paper Adds Weight to Your Marketing

52. Happy Halloween from Successful Corporate Communications!

51. 50 Reasons to Follow the Successful Corporate Communications Blog

Use these great ideas to grow your corporate marketing, design more effective publications, gather inspiration, use paper effectively, refresh your newsletter, develop effective recreational catalogs, make delivery services run smoothly, and to try new photo treatments.

Like silver, a precious metal which symbolizes a “75th anniversary, these 75 blog posts are precious tips for building successful corporate communications



If your company or organization needs an innovative or unique design solution for an invitation, corporate report, newsletter or website, please contact HWDS at hwdesign@west.netWe make beautiful things happen. To find out more please visit

Harlan West is the author of and has been working as a creative director and design professional for more than 25 years and has designed and art directed hundred of publications for both print and online purposes.


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