By Harlan West, Design and Marketing Professional with more than 25 years of experience designing materials for major healthcare organizations, municipalities and large corporations.
The Power of Green: Green Can Grow Your Marketing Campaign
It’s time to look at color as an important factor in corporate communications. Since it’s still spring, let’s use the color green to spice up our marketing campaigns.
Designing with green
Some words that come to mind when using a bright green color include: freshness, spring, life, St. Patrick’s Day, gardens, plants, thrive, growth, rebirth, health, lime, vegetables, recycling, sustainability, “go”, moving ahead, and environmentally friendly.
Here’s some ideas:
- Try color behind objects as a fresh backdrop.
- Try colorizing objects green and then pairing it with a soft blue background.
- Take a portion of an object and colorize it bright green for added effect.
- Outline or frame object in green.
- Use large green headlines with lots of white space.
- Reverse out illustrations of flowers or plants in green.
- Place green elements behind the main element to set it apart. Such a green zucchini behind a green dress or an emerald ring. Try juxtaposing elements that don’t naturally go together.
Here’s some samples that we tried. The first consists of colorized green objects that have been placed against various shades of green to give a fresh backdrop. The second and third samples show the use of green frames to separate images. The fourth example shows flowers or plants that have been reversed out of a green background. Samples 3 and 4 also utilize large green headlines with lots of white space.
Go green. It will freshen up your corporate communications and it can help brand your company.
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If your company or organization needs an innovative or unique design solution for an invitation, corporate report, newsletter or website, please contact HWDS at hwdesign@west.net. We make beautiful things happen. To find out more please visit westdesign.com
Harlan West is the author of successfulcorporatecommunications.com and has been working as a creative director and design professional for more than 25 years and has designed and art directed hundred of publications for both print and online purposes.
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