By Harlan West, Design and Marketing Professional with more than 25 years of experience designing materials for major healthcare organizations, municipalities and large corporations.
I did not realize the true beauty that black and white photos can have when they are placed on top of color backgrounds. This effect can really heighten the contrast of an otherwise drab photo. In the photo of the kiwi below I also added an overlay translucent layer of the color on top of the black and white image.
Additionally, I employed some special effects that included knocking out the background to isolate the image, increasing the contrast of the black and white image, layering the grayscale image to give added richness of tone, adding warm gray tones to the black and white image, building gradient of color behind the image and then including translucent patterns of that same color on top of the background.
Try this for corporate communications such as posters, annual reports, websites and news magazine page layouts.
Go ahead. Make your photos sing. Black and white can really look super rick when contrasted with a bright-colored background. The client will love the impact.
If your company or organization needs an innovative or unique design solution for a greeting card, invitation, corporate report, newsletter or website, please contact HWDS at firstname.lastname@example.org. We make beautiful things happen. To find out more please visit westdesign.com
Harlan West is the author of successfulcorporatecommunications.com and has been working as a creative director and design professional for more than 25 years and has designed and art directed hundred of publications for both print and online purposes.