Fly Higher with an Airline Newsletter

harlanwestblogphotoBy Harlan West, Design and Marketing Professional with 25 years of experience designing materials for major healthcare organizations, municipalities and large corporations.

Obviously, we are all used to the typical airline on-board magazine with its host of neat gadgets and merchandise that you really don’t need. But how creating about a more campy newsletter that has a home-backed feel to help travelers deal with the depersonalization of the travel industry?  Let’s face it, airline travel today is no picnic with overcrowding, long delays, “nickel and dimed” fees, and of course, the TSA.

Why not reconnect with passengers and make them feel more important?

Here’s a sample newsletter that we created for the airline industry:

Air-Waves-NewsletterDeveloping an airline newsletter provides an opportunity for

  • more localized information on terminals, parking at the airport, food concessions, coupons for events and attractions, promotions for regular travel.
  • a chance to highlight exemplary employees and to build morale.
  • an opt-in to a regular newsletter mailing list without “mining” ticket information submitted during the purchase process.
  • airlines to create “buzz” by  holding contests and other exciting promotions.  Travelers can have an opportunity to win air travel upgrades, trips, dining and baggage.

Newsletters also can feature

  • profiles about interesting passengers or their travels.
  • ways to make one’s travel experience more pleasant.
    (Passengers will love the airline for it).
  • information about ways to reduce baggage fees, namely instructions about how to shed baggage pounds and proper packing.
  • articles on ground transport to and from the airport.
  • stories about traveling with kids and/or pets.
  • snippets about WiFi and mobile devices.  Indeed, new relaxed restrictions involving the use of mobile devices are coming to the airlines.

Check-in with an airline newsletter!


If your company needs an innovative transit newsletter, airline communication, e-publication, or promotion, please contact HWDS at hwdesign@west.netWe make beautiful things happen. To find out more please visit

Harlan West is the author of and has been working as a creative director and design professional for more than 25 years and has designed and art directed hundred of publications for both print and online purposes.

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