Why Corporations Should Outsource Their Marketing Campaigns

harlanwestblogphotoBy Harlan West, Design and Marketing Professional

I am speaking from experience, not just because we provide outsourced graphics projects for big corporations. When I write, the word “outsource,”  I am referring to local creative firms, not offshore agencies. Here’s 10 ways that outsourcing the marketing effort will create positive results.

By outsourcing your marketing effort you will…

Mixed up graphic designer struggling with client1) Bring in a fresh outsider perspective.  Looking in from the outside in will provide for more creativity outside of what could be a stale corporate culture. The outside creative agency will undoubtedly bring in new ideas and ways of thinking that would probably even never cross your mind.

2) Be able to meet unreasonable deadlines. Outside agencies have the flexibility to work odd hours to meet deadlines for that special event happening in less than 24 hours. Most design and creative shops are not 9 to 5 operations. They often work late at night long after you have left the office. Our firm, for example, often works weekends and evenings to meet all client deadlines. The creative juices never stop flowing.

3) Save costs on employee salaries, benefits, insurance and pensions.  While this is an obvious advantage, the extreme cost may not be as evident as one would think. In addition, you don’t have to worry about administering these human resource issues.

4) Increase brand integrity.  Employee turnover can take its toll on creative continuity and branding. Too often in-house employees, in an effort to complete a presentation or report, “go rogue” and fail to comply with brand standards. Moreover, there is a learning curve every time a new employee comes to work and starts developing marketing materials.  Keep it consistent and pick a firm that will be there for the duration.

5) Rely on experts with years of experience. Creative firms specialize in what they do best—namely building marketing campaigns and promotions that entice, grab, promote, induce and encourage. They know what it takes and their unique creative approach can give the campaign a unique bent.

6) Reap the benefits of state-of-the art technology.  Outside agencies often have newer state-of-the-art equipment rather than that relic workstations still running Windows 97. They are also forced to keep up-to-date with the latest software.

7) Rely on truly creative individuals for their expertise. Outside creative firms employ innovative creative types rather than bureaucrats or stodgy corporate “widgetheads” who are buried in the corporate hierarchy, going nowhere fast. Your company likely needs a creative lift. So why not give it one?

8) Benefit from award-winning creative. Outside creatives firm often enter design and public relations contests where their work is recognized by professionals in the industry.  They know how to “market” and get the job done. They might even win some awards for your company and make your boss and the board of directors proud!

9)  Using outside creative allows the marketing campaign to be an art, not a lesson with all types of rules and committees. Too often companies have their standard procedure book and employees must toe the line. Throw caution to the wind and find out what “out-of-the-box” thinking can provide. Avoid committees of bureaucrats that have suddenly crowned themselves as art directors. And by the way, a committee usually creates a ‘camel.”  I’m sure you will be pleasantly surprised when you bring in outside talent.

10) Rely on professionals whose job it is to know printing, design, web marketing and page layout. Using in-house staff who may not be trained in these areas could result in costly printing problems, missed deadlines or embarrassing errors which cost money.  Save yourself the headache.

Go ahead and look out the window and see a whole new world waiting beyond your corporate culture!


If your company needs to outsource any of your marketing needs or has an urgent deadline or work overload, please contact HWDS at hwdesign@west.net.  We make things happen. To find out more please visit westdesign.com

Harlan West is the author of successfulcorporatecommunications.com and has been working as a creative director and design professional for more than 25 years.

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